{"id":69304,"date":"2026-06-30T10:52:14","date_gmt":"2026-06-30T10:52:14","guid":{"rendered":"https:\/\/citycenterone.hr\/zagreb-east\/news\/novo-ruho-omiljenog-poklon-bona\/"},"modified":"2026-06-30T10:55:47","modified_gmt":"2026-06-30T10:55:47","slug":"novo-ruho-omiljenog-poklon-bona","status":"publish","type":"post","link":"https:\/\/citycenterone.hr\/zagreb-east\/en\/news\/novo-ruho-omiljenog-poklon-bona\/","title":{"rendered":"A New Look for the Beloved Gift Voucher"},"content":{"rendered":"<p>This year, City Center one participated as a client in the winter Erasmus+ Blended Intensive Programme (BIP), an international student competition held at Algebra Bernays University. The programme brings together academia and the business world by engaging students in real-life project assignments.<\/p>\n<div>\n<p>As part of a creative brief for City Center one, international teams developed ideas for the redesign of the gift voucher sleeve and accompanying communication materials that form part of an integrated campaign. The presented concepts offered a fresh perspective from young professionals, demonstrating creativity, strategic thinking, and professional execution. In a highly competitive field, the winning concept was submitted by a team from <strong>Sup de Pub \u2013 School of Communication<\/strong>, consisting of <strong>Diane Dupire, Messaline Merlen, Eline Payet, Elise Fleuri, Lena Blanchet Le Garrec, and Eva Demain<\/strong>.<\/p>\n<p>Their creative solution will be brought to life this year, with City Center one gift vouchers appearing in a completely redesigned sleeve. As a result, one of the student concepts will move beyond the presentation stage and become a real-world experience for visitors.<\/p>\n<p>By participating in this project, at the invitation of <strong>Roman Turk<\/strong> from the marketing agency <strong>DIVISION 4 VISION<\/strong> and <strong>Associate Professor of Art Sini\u0161a Bogdanovi\u0107, PhD<\/strong>, Head of the University Department of Design, City Center one proudly supported an initiative that connects education, the creative industry, and a real business environment.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new gift voucher sleeve for City Center one was designed by a talented creative team of young students from France.<\/p>\n","protected":false},"author":30,"featured_media":69299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-69304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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