DESIGUAL AMONG THE MOST IMPORTANT BRANDS

Desigual is one of the 30 most important brands in the BrandZ™ 2019 study.

The Desigual brand is, according to Spanish customers, one of the 30 most important brands in the Spanish market – for the first time in its history. According to research, Desigual is a brand full of positives, especially in the new normal period, and it is likely that Desigual will overcome the Covid-19 crisis more easily than some other brands.

Within the fashion industry in Spain, Desigual was declared as the 2nd brand in the “Vitality Contest” which is also a recognition of Desigual’s efforts towards innovation and communication with customers in 2019.