BERSHKA SERIES: “OWN YOUR POWER”

Bershka presents BERSHKA SERIES “Own Your Power”, a new chapter within the line where the brand explores new boundaries in materials, design, and attitude. BERSHKA SERIES is a space where the brand continuously reinvents itself, creating pieces that merge trend and character — a bold expression of individuality and personal strength.

The campaign is directed by Simon Cahn, produced by Division, and consists of three videos conceived as trailers for imaginary films. Each story carries the same message: Own Your Power — take control, express yourself, and step forward with your own energy. The releases will be unveiled over the coming weeks, following the rhythm of new drops within the BERSHKA SERIES line.

The New Collection

The collection plays with contrasts — shades of dusty rose, melange grey, black, white, and metallic tones — a palette that moves between neutral and vibrant. Materials take center stage: washed-effect cotton, denim with velvety or glitter finishes, synthetic leather, and rhinestones covering everything from T-shirts to skirts. Everything is designed to create contrast, volume, and texture.

First Drop Focuses on Two Dominant Aesthetics:

• Dark Goth – micro shorts, mini dresses in faux leather, velvet jeans and dresses with chain straps.
• Preppy Cute – balloon-effect silhouettes, cotton sweatshirt and skirt sets embellished with rhinestones, and a trompe l’oeil top that breaks the classic outfit structure.

Washed tees and T-shirts bring texture and versatility, becoming essential layering pieces. Accessories complete the look: crystal tiaras, heart- or bow-shaped earrings, bow-detailed shoes, and furry scarves.

The BERSHKA SERIES “Own Your Power” collection is now available in selected Bershka stores.