H&M SUMMER COLLECTION

Sophisticated summer clothes require refined simplicity with a touch of sparkle and shine, and that’s exactly what the H&M 2023 summer collection is. Casual suits combined with crocheted pieces, fantastic swimwear that fits every woman’s body, trendy strappy sandals that will add a touch of elegance to any look and glamorous accessories are just part of the offer that will make you fall in love at first sight. The distinctive white and sunny yellow colours dominate and bring cheerfulness to everyday life, and are a perfect match with black pieces.

When temperatures rise and sunnier days arrive, loose linen suits and chic crocheted details that flutter in the breeze become wardrobe essentials. Whether you’re strolling down the beach or the city streets, H&M brings them together in this summer collection with fluid satin and sparkling statement pieces, as well as stunning swimwear. The collection is characterized by pieces in which you will not go unnoticed thanks to the modern contrast that emphasizes textures, simple silhouettes and natural and airy materials.

“We found inspiration for this collection in long, warm sunny days, which turn into magical, sparkling starry nights. The casual, sophisticated suit emphasized by sparkly details and chic colours is this season’s must-have piece. Also, body jewellery has to be added to every outfit to further emphasize uniqueness, charm and sensuality of everyone’s personal style”, said Eliana Masgalos, H&M’s concept designer.

Find the new collection at the H&M store.