Together Against Prejudice and Eating Disorders

At City Center one, we carried out the “Beauty Comes from Within” project with the aim of raising awareness about the harmful impact of comments that, although often made in jest, can leave a lasting mark on a person’s self-esteem and mental well-being.

Through the symbolic Golden Ratio installation, visitors had the opportunity to confront the beauty ideals that are imposed on us every day, while also embracing the message that true beauty cannot be defined by a single formula. It comes in all shapes, colours, and sizes.

We are especially proud that, as part of the project, we collected donations for BEA Center, an organization that provides support to people affected by eating disorders. By purchasing Borboleta bracelets, our visitors showed great compassion and joined the fight for a healthier society free from judgment and stereotypes.

Thank you to everyone who took part. Together, we are making a difference.