H&M CELEBRATES TIMELESSNESS WITH ITS 2024 HOLIDAY COLLECTION

Drawing inspiration from the modernity and elegance of the 1960s and 1970s, the Holiday collection pays tribute to the high fashion of that era while effortlessly highlighting its relevance today. The collection places special emphasis on silhouettes: sharp partywear lines from the ’60s combined with the long, glamorous evening styles of the ’70s.

The collection’s mood is elegant, graphic, and monochromatic, with unexpected volume and proportions, creating distinctive styles for every wardrobe and celebration. Minimalistic, sophisticated silhouettes are balanced by a playful approach to embellishments. The black-and-white look is enhanced with sequins, bows, and decorative embroidery. A classic shirt is adorned with crystals on the cuffs, while a tuxedo suit features dense deco-inspired embroidery.

For men, the collection draws on the casual dandy glamour of the mid-20th century, featuring fluid shirts and pleated trousers alongside sequined suits.

With its Holiday campaign, H&M celebrates and promotes love in all its forms—between parent and child, siblings, and partners. Campaign stars like Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake join their loved ones in celebrating unity while showcasing H&M’s 2024 Holiday collection. Moments of tenderness are captured across generations and families in a series of candid and intimate portraits.

Discover the new H&M collection at your City Center one.