H&M KOLEKCIJA ‘CO-EXIST STORY’
The collection includes women’s, men’s, and children’s clothing, and highlights alternatives to fabrics and processes that are not of animal origin. ‘Co-Exist Story’ is the third part of H&M’s Innovation Stories initiative, launched in early 2021 to highlight more sustainable innovation, materials, and design. The Co-Exist Story Collection will be available in the H&M store in early November.
The collection of women’s and men’s clothing is designed for modern city dwellers who like late-night parties as much as early-morning walks. The collection combines innovative animal-substitute fabrics with materials from more sustainable sources. Extreme volumes, ’90s-inflected partywear and functional outerwear are even more significant with pioneering production innovations that include FLWRDWN™, made from wildflowers, and VEGEA™, a plant-based substitute for oil-based and animal-derived leathers.