NEW H&M SWIMWEAR COLLECTION

In addition to featuring one-pieces and bikinis, the collection stands out due to a colorful painterly print that includes beautiful shades of purple, light green, dark chocolate brown, and white. Many pieces have adjustable ties and are perfect for mixing and matching.

The pieces have also been made using materials such as recycled polyester, recycled polyamide, and recycled elastane, in line with H&M’s goal of using only 100% more sustainable and recycled materials by 2030. The H&M swimwear collection will be available in the H&M store at your City Center one.

“H&M’s swimwear collection is all about vibrant colors and pieces that can be styled in different ways. Bright purple, green and white are such joyous colors while the chocolate brown is a little unexpected. We’ve also used more sustainable materials such as recycled polyester, recycled polyamide, and recycled elastane,” says Karin Wiklund Heinig, Division Designer at H&M.