The collection draws inspiration from the modernity and elegance of the 1960s and 1970s, particularly high fashion from the era, effortlessly emphasizing its relevance today. A special focus is placed on silhouettes: sharp lines of 1960s partywear are paired with the long, glamorous evening styles of the 1970s.
The collection’s mood is elegant, graphic, and monochromatic, with unexpected volumes and proportions creating distinctive styles for every wardrobe and celebration. Minimalistic, sophisticated silhouettes are balanced with playful embellishments. Black-and-white looks are enhanced with sequins, bows, and decorative embroidery. A classic shirt is adorned with crystals on the cuffs, while a tuxedo suit is richly embroidered with Art Deco-inspired details.
For men, the collection is inspired by the relaxed, dandy glamour of the mid-20th century. Fluid shirts and pleated trousers sit alongside sequined suits.
H&M’s Holiday campaign celebrates and promotes love in all its forms—between parents and children, siblings, and lovers. Stars of the campaign, including Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake, join their loved ones in celebrating togetherness while showcasing the H&M 2024 Holiday Collection. Moments of tenderness are captured across generations and families in a series of candid, intimate portraits.
Discover the new H&M collection at your City Center one.
