INTIMISSIMI PRESENTS ‘THE UNDERWOW’
Intimissimi presents 'The UnderWow': a manifesto that revolutionizes the concept of underwear, transforming it into an experience that goes beyond simple functionality and combines beauty, comfort, and innovation.
11.03.2025
The campaign redefines expectations of underwear, celebrating every woman as she is: “WOW” every day. A clear narrative emphasizes how choosing Intimissimi underwear helps enhance the body in every way.
The main protagonist of this manifesto is the new DENISE bra, a model that expresses unparalleled beauty. Inspired by classic elegance and the needs of the modern woman on the go, DENISE is crafted from innovative lace “97” which finds its inspiration in “Leavers” lace. The new lace is designed to provide the ideal balance of seduction and comfort, making DENISE the perfect choice for all occasions.
Discover the new DENISE bra at the Intimissimi store in your City Center one!