SHOP OFFLINE

Do you have the courage to show your authentic self? If you’ve resisted the idea so far, it’s high time to embrace it and show the world your true face. Discard all the limitations that hold you back and, through personal style, dare to show who you truly are.

“The SHOP OFFLINE campaign is a strong anti ‘click—like—comment’ message and a reminder of the freedom we have, but often don’t use when it comes to personal style. SHOP OFFLINE symbolizes that moment of freedom when you proudly step out of the house knowing that everything you wear is your decision, not someone else’s. While others talk about online trends, this ‘offline’ campaign speaks about authenticity, personal style, and freedom of expression. Because authenticity is the only thing that survives all trends, and style is built through freedom,” said the exceptional Mladen Šarić, who signs this fantastic creative concept and photograph.

In realizing his vision, Saša Joka helped with the careful selection of the best pieces from City Center one stores and their inclusion in this fashion story, while Saša Joković was responsible for the bold makeup. Milena Maršić from Glamour studio took care of the hairstyles, and the faces of the campaign are Maja Sofia and Lorena Ema. To ensure the moments from the campaign shoot never fade, Timy Šarec captured everything with his camera.

The result of this collaboration is a striking campaign with a clear message: Shop offline!