H&M blends self-confidence and simple cuts for summer 2024.

Cheers to summer days, hot nights and the fashion that comes with them. The centre of H&M’s summer 2024 collection are fascinating cuts and bold prints. The looks are graphic and vivid, featuring bold, captivating modern kaftans, dresses, and matching sets inspired by the warmth, energy, and rich culture of Brazil. A sophisticated colour palette of black, white, beige, gray, and red is accompanied by greenish colours, ranging from moss to pistachio.
The women’s collection is an electrifying take on free silhouettes. Contrasting embellishments, striking prints, and colours interpret the Brazilian modernist movement in a bold, powerful way, while details like embroidery and ruffled skirts signal confidence. Key pieces include innovative knitted kaftans and crocheted items with a raffia effect, voluminous maxi dresses, flowing sleeveless mini dresses, and matching skirts or shorts sets worn with bikini tops.

When it comes to swimwear, bandeau pieces, crocheted knitted bikinis, triangle tops, and tie details take the center stage. Accessories include chunky gold-coloured jewellery, earrings and necklaces inspired by shells and corals, beads, raffia hats and bags, knitted sandals, and scarves and sarongs with patterns that match the clothing.
Find the new summer collection in the H&M store.