A story that began in a family setting has grown into an internationally established fashion brand. With a keen sense for trends, urban lifestyle and the language of younger generations, NEW YORKER creates fashion that inspires and moves. Behind the brand are dedicated teams who passionately work to ensure that style can be experienced first-hand—authentic, dynamic and aligned with the latest trends. From casual streetwear and modern everyday styles to bold urban looks, the collections reflect versatility and individual character. The assortment is complemented by extensive lines of underwear and swimwear, as well as accessories that complete any outfit and highlight personal style. NEW YORKER stands for continuous development, innovation and a clear vision. It is a brand that combines trend awareness with entrepreneurial dynamism—international in outlook, yet close to the needs of every individual. They believe in expressive personalities, bold ideas and a culture that sees change as an opportunity. Whether in direct contact with customers or behind the scenes, they create space for creativity, growth and inspiration.