DANCE INTO SPRING WITH NEW H&M COLLECTION

For the spring of 2018, H&M has prepared a collection filled with fun and feminine pieces with floral design. Airy and swaying dresses, wide trouser legs, jeans and sophisticated blouses are complemented by asymmetric details, flowers and embroidery. When it comes to colours, in addition to black and white, red and light blue have the main say.

The new campaign was shot with two actresses, Winona Ryder and Elizabeth Olsen as well as many famous models dancing tango on the streets of Buenos Aires. The streets of this Argentinian city come to life with the dancers wearing the pieces from the new collection, and the campaign symbolises female friendship and powerful women movements.