SPRINGFIELD GOING BACK TO ITS ROOTS

This spring marks a beginning of a new Springfield era, shaped with a tree that represents a beginning of Springfield's journey as a brand built on the values that Springfield continues to embody today

Starting from the SS20 collection, the logo will be shown across Springfield branding process. This symbol of nature, powerful and lasting, reflects the values that Springfield has been building since it has been established – 1988, adapting to the trends. This logo is implanted in the brand’s DNA even now in 2020.

From its commitment to sustainability through its R[ECO]NSIDER line which will include 5.5 million items of clothing in 2020, through the initiatives based on using natural resources and recycled fibres, to its H20 programme which focuses on saving water and energy by using laser technology and ozone in the processes of final denim treatment; Springfield’s LINEN COLLECTION sticker is based on natural fabric that combines tradition and knowledge; and the collection of POLO SHIRTS AND DRESSES, contemporary products that are constantly updated.

In that respect, this spring marks the beginning of a new Springfield era, shaped with a tree that represents a beginning of Springfield’s journey as a brand built on the values that Springfield continues to embody today.