Look for the blue shelf at the entrance to the Interspar store and show your support for the Start-Up Croatia (“Startaj Hrvatska”) project.

Initiative, motivation, action – it’s all integrated in Start-Up Croatia, an extensive media project brought by SPAR Croatia and Nova TV. It is a unique TV format which begins broadcasting this autumn, with the aim of helping entrepreneurs with a quality and innovative idea to place their products on the shelves of SPAR, one of the largest Croatian retail chains.

The goal of the project is to discover future successful people, modern innovators, startups and entrepreneurs who have the desire to create and a good product to prove it. This project represents a great opportunity for all of them.

Follow their journey, which was often challenging and taxing, on the Nova TV channel, while customers have the opportunity to see and buy their exceptional products exclusively in select INTERSPAR and SPAR stores throughout Croatia.

More details about the candidates and their original products can be found at the website Start-Up Croatia.