Ground Floor
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The leading drugstore chain in Croatia offers more than 12,000 beauty products, face, hair, and body cosmetics, children’s cosmetics and supplies, perfumes, children’s foods, health foods and diabetic foods, photo supplies, cleaning supplies, and pet foods in its product assortment.
In addition to the broad assortment of products from the leading global and domestic manufacturers, we offer 22 of our own brand products to give you an even greater choice of high-quality products at even better prices. Guided by the needs, habits and wishes of our buyers, we are continuously expanding our product assortment in the departments of natural cosmetics and health foods, and lately we have been investing in the assortment of organic foods as well.
We offer numerous benefits as rewards to our loyal buyers, who have recognized us as the most desirable and often the only location to buy drugstore products at. Thus we have the unique bargain price concept we call the Lasting Good Price, enabling the buyers to buy attractive products at dm at the best prices guaranteed for at least four months, and our loyalty programs Active Beauty World of Advantages and Babybonus, offering their members very attractive discounts for a number of products in dm, as well as benefits from program partners.

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